AEG COLLEGE BASKETBALL CROWN SOCIAL Content & MERCH concepts
A new postseason tournament is coming to college basketball in 2025. The winning team collects a cash prize from nil agreements— the first ever of its kind. Participating teams are those who nearly miss the ncaa march madness tournaments, acting as a direct competitor to the NIT tournament. Below are social media solutions for static posts, video overlays, and merchandise concepts.
Tools: Photoshop, illustrator
Tournament teaser (IG 1:1)
Bracket carousel Post (IG 1:1)
CONFERENCE SPOTLIGHT carousel Post (IG 1:1)
HIGHLIGHT OF THE WEEK (IG 9:16 & 1:1)
Strategy: collaborative reel post with conference IG accounts to maximize reach. Static artwork for iG grid
LOGO TEE MOCKUP
Team Announcement Post (IG 1:1)
MERCH mock-ups
Clean merchandise designs connecting sport with culture and fashion. Designs include shirt, jacket, short, pant, and hat options among other specialty items. Art direction was restricted to general tournament information and taglines to work around legal restrictions.
DAD HAT MOCKUP
PICK ‘EM POLL (IG 9:16)
Strategy: IG STORY with an engagement element. design includes college basketball crown branding and instagram widgets
VINTAGE GRAPHIC TEE MOCKUP
WARMUP MOCKUP
WHITE SWEATS MOCKUP
GYM SHORTS MOCKUP
UNIVERSITY TEE MOCKUP
JACKET MOCKUP
BLACK SWEATS MOCKUP
MESH JERSEY MOCKUP